Satsueisha

new paper redesigns: Not too new after all?

August 18, 2008 · 1 Comment

Yeah, nice colours. But it really doesn't matter as much as their forever-one-day-old website.

Yeah, nice colours. But it really doesn't matter as much as their forever-one-day-old website.

I picked up a copy of the new the new paper (confusing?) yesterday, and another today. That means I’ll review the redesign it in a week when I’ve collected a week’s worth of new old papers.

In short, the redesign’s great – uncluttered, sticks to just three fonts (of which one is definitely Helvetica – the nameplate’s now Helvetica Neue Condensed, just like npTribune). I like it. It’s now on par with mypaper’s design.

The Sunday edition was great. They have an index to show how happy Singaporeans are depending on the news each week, and shoutouts, and pull-out quotes are sprinkled all over.

What’s happened to the online version?

I uploaded for the new paper for quite some time previously, and it’s a terrible experience. The content management system is buggy, and the website is horrendous. It’s ancient.

When is SPH going to realise that their websites are inadequate and start paying attention to online readers?

Readers can expect a new masthead, new fonts and a new colour palette, as well as edgier stories to deliver news more effectively. – the new paper

It's so bad it isn't funny.

It's so bad it's not funny.

Hey, don’t forget the website!

I can imagine the new paper with a Twitter feed (The Guardian and The New York Times both twitter) – it’s so sensationalistic that everyone would want in.

Quick, redesign the website! And I hope it’s not the same people who are responsible for the sucky straitstimes.com (and you still have to pay to read).

Categories: Newspapers · Redesign
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