Satsueisha

Marketers are in constant search for ways in increasing the conversion rates of their internet advertisements, online stores, promotional banners and email marketing messages as well as improving the website navigation experience of their online visitors and customers. This search leads to the growing interest in website development and website testing with the use of methods like Multi-Variate Testing and AB split testing.

As not all marketers are familiar with different testing techniques, most of them do not even know where to start. Understanding the difference of multi-variate testing from AB split testing is the best start in knowing what method to use in determining the effectiveness of the website in generating the desired sales conversion rate. In split testing, the results can be achieved accurately by changing the elements in the controlled or original form one element at a time. This technique enables you to determine which element shows the increase or decrease in the conversion performance when changed. Thus, you will be able to know which elements are better left unchanged and which ones are performing better when presented differently. Multi-variate testing on the other hand, allows you to make many changes simultaneously and put it to test.

Many wonder if multi-variate testing is more reliable as compared to AB split testing despite of its complexity. However, the choice of the testing method to use should involve the consideration of the company’s needs as there are times that it can be more practical to use the traditional split testing method.

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